Influencer marketing is currently one of the most prominent trends in content marketing. However, it can be difficult to know what kind of influencers you need to promote your brand. Influencers are people who have built a following on social media and are seen as role models and experts in the industry they specialize in.

To monetize their base, they often advertise products, brands, and services on their social networks, making it a very profitable business.

So much so, that throughout 2021 influencer marketing generated 13.8 billion dollars.

But since the number of people in this profession has increased dramatically in recent years, marketers have many alternatives.

In this post, we will show you 10 types of influencers and how to choose the right one for your marketing strategy.

6 types of influencers according to their content or niche

1. Travel

These types of influencers offer a large dose of FOMO (fear of missing out) to their audiences. They usually give advice, travel tips, and reviews of brands related to their itineraries or the places where they are going to travel, such as restaurants, hotels, and resorts.

2. Gamers

Gaming influencers typically spend their time streaming live on platforms like YouTube or Twitch. People who follow them may be looking for tips to get better at a specific game, discover new games, or simply because they like the content.

Although they usually promote video games and products or brands related to the gaming world, clothing, shoe, beverage, and even vehicle businesses can have very good results if they are associated with a video game influencer.

3. Fashion and beauty

Fashion and beauty influencers focus on things like clothing, jewelry, shoes, watches, and other accessories, as well as beauty tips, methods, and product reviews.

This type ranges from average people who love makeup and fashion to true professionals.

4. Sports and fitness

Followers of sports and fitness influencers often look to them for a source of motivation and to learn new ways to perform an exercise or sport.

This type of influencer can focus on specific niches, such as:

  • Jogging
  • CrossFit
  • Yoga
  • Healthy lifestyle
  • Weightlifting

They often endorse sports and food brands, beverages related to the health and wellness industry, exercise or sports equipment, and training programs, among others.

5 children

These influencers share tips and tricks on parenting and care, often with a focus on new parents. They often promote products from a wide range of industries, such as clothing, security products, cleaning products, furniture, and games.

6. Photographers

Influencers who fall into this category are often chosen by reputable companies to promote their cameras, lenses, and other accessories.

4 types of influencers according to their number of followers

7. Nano-influencers

Nano influencers have between 1,000 and 10,000 followers on their social networks. When they are good, they have engaged followers, very good engagement rates, and a close relationship with them, since they take the time to create a strong bond.

This type of influencer is ideal for small or medium-sized businesses that have a limited marketing budget, or those that want to test a product or service in a new niche.

8. Micro-influencers

This category of influencers has between 10 thousand and 100 thousand followers. Although they have a larger number of followers, they also usually have an engaged audience and high engagement rates. When they reach this level, micro-influencers usually specialize in a specific niche, which makes it easier for them to sponsor specialized brands in that sector.

Micro-influencers are recommended to generate more focused leads as your audience is ready to hear niche marketing messages.

9. Macro influencers

Macro influencers have 100 thousand to 1 million followers. People who fall into this category can be considered social media celebrities, bloggers, or podcast content creators.

Due to their large number of followers, they probably have a lower engagement rate than the above, but allow a business to reach a much larger audience and increase their own engagement rates and brand reputation.

10. Mega influencers

The influencers of this last category are those who have more than 1 million followers. Since these are already considered celebrities, you must have a much larger marketing budget to pay for their services.

How to choose the best influencer for your marketing strategy

In an age where more and more people can become influencers with relative ease, it can be difficult to find the right ones to represent your brand. Therefore, we show you some factors that you should take into account during your search:

1. Type of audience

Once you find an influencer that you like or that seems like a good fit for what you want to promote, make sure their followers match your target audience and read through some comments and responses to verify that their engagement is what you'd like to see for your brand.

2. Platform

The platform the influencer uses is also relevant. If your target audience loves engaging images, you might be interested in an Instagram influencer. Now, if they like medium or long video content, you may be interested in one from YouTube, or one from TikTok if your audience is more interested in short videos.

3. Knowledge, originality, and enthusiasm

Does the influencer you are considering have real knowledge about your industry? Do you create your own content in both your promotional and non-promotional messages? Does your audience engage with your sponsored content? All of these questions are relevant because they show that the influencer is passionate about their niche and therefore their audience is more likely to be interested in your products or services.

Choose the right type of influencer for your business

As you can see, there are several types of influencers that you can ally with to promote your brand, products, and services, and reach an audience that you would not reach on your own. Remember that, when choosing the appropriate profile for your business, you must analyze the niche, the values, and also your budget.

If you want to delve into the alliances with these professionals and have more elements to use this strategy in your favor, you cannot stop reading our content about how and when to collaborate with digital influencers.