TikTok
is one of the most used applications at the moment with more than one billion
users worldwide. For such reason, it is constantly adding new features to keep
its users engaged. Under this argument, the application has implemented TikTok
Shopping, a tool that improves the ease of purchase and the customer
experience.
According to eMarketer, it
predicts that social commerce retail sales will increase. This is regarding
electronic commerce which would reach $79.26 billion in the United States alone
by 2025. This is why TikTok wants to have a presence in this market.
What do you need to know
as a brand about shopping on TikTok?
First of all, we need to
understand the original idea of TikTok. Without a doubt, the application
has favored many brands to have a digital presence and increase their sales.
However, we have to keep in mind that TikTok was created with the idea
of uploading simple videos with musical backgrounds. But over time, users
have changed their content and uploaded more original videos.
Also, thanks to this
increase in content and a broader range of genres, brands can find a niche to
work with. When entering the application for the first time, the user can
select the topics of interest. Then, each time you enter this, you will see
content according to the TikTok algorithm related to your selection. On the other
hand, the videos you can find are 15 seconds, 1 or 3 minutes long.
The clips your brand makes
on your account shouldn't look like a traditional ad under an automated script.
Well, the public that is handled on this social platform is Gen Z and Millennials.
Likewise, brands need to know their target audience and their marketing to
carry out a successful campaign. For that reason. TikTok implemented TikTok
Shopping to get into e-commerce and improve the shopping experience for
customers.
What is TikTok Shopping?
Before August 2021, sales
on the platform were made organically. This process implied that the brand
recommended its product in its feed and the customer could find it on other
websites. However, TikTok and Shopify made the TikTok Shopping announcement
official. In this way, the customer will be able to purchase the product within
the application, simplifying the purchase process.
Who can use TikTok
Shopping?
If you are in any of these
4 categories you can use it:
- vendors
- creators
- partners
- affiliates
In the case of being a
seller, you must be located in the United Kingdom, mainland China, Hong Kong,
or Indonesia. Likewise, you must prove it with a number from that region and a
certificate of incorporation for your business and identification.
If you are a creator, your
account must be in good standing. In addition, you have to have more than 1,000
followers, have more than 50 video views in the last 28 days, be 18 years old,
and have posted a TikTok video in the last 28 days. Likewise, if you are a partner
you must have a registered business in the following countries:
- Indonesia
- Italy
- Malaysia
- Philippines
- Singapore
- United Kingdom
- Vietnam
On the other hand, if you
are an affiliate you must be registered as a TikTok Shopping seller from:
- United Kingdom
- mainland china
- Indonesia
- Malaysia
- Thailand
- Vietnam
- Philippines
- Singapore
How to set up a TikTok
Shopping store
To sign up and have your
own store, you must be a seller. These should go to the TikTok Seller Center
for registration. Also, you must upload all the requested documents such as a
certificate of incorporation, passport, or license. And in an average of 1 to 3
days, you will receive an email about the request for your result. Finally, you
need to link your TikTok account to your store and start selling on TikTok
Shopping.
In addition, users will
also be able to make purchases through live broadcasts displaying their
products. This way, viewers tune in to the live shows and add items to their
shopping carts right in the app.
How you can increase your
purchases in the TikTok store
Shopping on TikTok
Shopping is similar to shopping on Instagram or another digital platform.
Therefore, you must first understand how the application works and the benefits
that it can grant you as a seller. Also, you must have the plan to improve the
sale of your products. Here are some tips you can follow to increase your
results.
1. Optimize your product
catalog for TikTok Shopping
Your TikTok Shopping
storefront is the shopping tab in your account. Which you will want to optimize
in order to attract customers. For this, you need to focus on the quality and
style that you add to your images. Also, remember that the photos of your
products must be easily recognized and consistent with the aesthetics of your
profile.
Your product titles should
not be less than 34 characters. Likewise, brief basic information about it
should be added. The opposite of the description, which can be a bit longer.
Remember that if you want to include a link, it will not work and will not
redirect anywhere.
2. Inform your audience
about your store
As soon as your TikTok
Shopping store is set up, you should tell all your customers. For this, you can
create a series of TikTok's showing where they can find it and how to make a
purchase. In addition to using the various features that TikTok Shopping offers
with the new update.
3. Promote your products
When your store is already
configured in TikTok Shopping and your customers know about it, you should
start creating promotions for your products. Whether it's through live
broadcasts, humorous videos, or others, you can show them to your regular or
new customers.
4. Collaborate with
Influencers
This point is optional
according to the seller's preference. However, based on the latest trends it is
important to have a content creator. Well, by spending more time on the
application, they know how a product is promoted. Therefore, you must give them
creative freedom and experiment with ways to attract new customers and sell
your product.
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What are the new features
that TikTok Shopping offers to sellers
With the implementation of
this store on the same TikTok platform, new features are also added. Which will
improve the seller and customer experience. Because they are intended to help
products reach their target audience more easily.
1.TikTok Collection Ads
This feature allows brands
to include listings for their products in their In-Feed ads. For example, when
the customer selects an item on a card, they can view the rest of the items in
a gallery. This increases product visibility and increases audience levels.
Resulting in improved sales.
The uses of the TikTok
Collection are many, such as attracting customers to the website or presenting
new offers. It also works great showing promotions, adding new products, or
limited-time offers.
2. Products Links
With this feature, brands
and businesses have the opportunity to highlight one or more products through
links in organic videos. In this way, customers will be able to click on the
link and will be redirected to an external page. Also, users can view the rest
of the items without leaving TikTok Shopping.
3. Live Shopping
Through streaming, brands
and sellers can connect with their customers and show their products. While
this is happening, users will be able to purchase the items in real-time making
them easy to purchase.
4. Dynamic Showcase Ads
Thanks to this feature,
brands can automatically promote thousands of products through a personalized
videos. Which reaches audiences based on the interests and activities on the
platform. Without a doubt, these ads are perfect for brands with little experience
in advertising creation. Allowing to generate brand content or encourage
application downloads.
Conclusion
Without a doubt, social media apps provide us
with new ways to socialize every day. However, given the excessive growth of
these, they also choose to venture into other markets such as electronic sales.
Which makes life easier for customers and shows new purchasing channels
adapting to their needs. TikTok Shopping helps this process and creates a
better customer experience.
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